Personalised Customer Engagement
Real-time insight into customer behaviour to dynamically guide customer interactions
What is Personalised Customer Engagement?
Personalised Customer Engagement is real-time automation with the power to efficiently execute the appropriate action each time, across every channel. Instantly personalise engagements in real time and apply business rules to maximise engagement and outcomes.
How you benefit:
With effective customer engagement, organisations can improve acquisition, retention, upsell and cross-sell, while efficiently providing superior customer experiences and providing a consistent experience across print, digital, video, phone, and mobile channels.
Deliver the “best,” most relevant next communication through instant analysis of each customer’s individual situation as it is occurring to improve customer experience and increase revenue
Transform everyday communications into profit-building engagements by ensuring that each customer contact is relevant and engaging across every channel
Identify and segment customers for better targeting and superior campaign engagement results
- Portrait Explorer
- Portrait Foundation
- Portrait Interaction Optimizer
- Spectrum® Advanced Matching Module
- Spectrum® Data Discovery Module
- Spectrum® Data Normalization Module
- Spectrum Enterprise Data Integration Module
- Spectrum® Enterprise OnDemand
- Spectrum Universal Addressing Module
- Spectrum® Universal Name Module