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The CRM Watchlist is an annual ranking of some of the world’s leading names among companies that are pursuing – and successfully implementing – innovative new approaches to customer engagement, technology solutions and data analytics.
A new study from Pitney Bowes reveals that marketing departments now have just five seconds to create impact with their communications.
Mobile first requires understanding your data and developing the right customer journey for your mobile users.
Optimise your print communications by creating personalised, digital experiences.
Conversational UI relies on a combination of A.I., business logic and APIs to create an interface that simulates real human interaction.
A multiscreen digital communications strategy delivers a harmonised brand experience across all of your customers’ preferred devices.
Call centres need to undergo a Digital Transformation that breaks down multichannel silos and unifies disparate data for more personalised customer interactions.
Customer engagement is all about what you know, and how you maximise that information.
Fuelled by rising customer expectations, digital transformation has to be top of mind for CEOs and CXOs.
Communicate is a suite of solutions aimed at creating more meaningful, relevant interactions between businesses and their customers throughout the customer lifecycle.
It’s not just a theory – video marketing adds a demonstrable, dollar-sign value-add to your revenue stream
Learn five essential factors for creating a customer experience that keeps customers coming back for years to come.
There are three main components that banks and financial service firms can focus on in order to make sure they’re nailing the customer onboarding process.
Customer analytics and a single customer view generate actionable insights on maximising customer lifetime value and retention.
By engaging customers with individual messages that are relevant to their needs and situations, insurers can create a relationship that lasts.
As other industries roil with technological disruption, it’s up to the insurance industry to stay one step ahead of the game. That means building new solutions that can allow for faster time-to-market, better consumer engagement and a more personal experience.
Geoffrey Insurance increases customers’ understanding of their policies, enhancing customer satisfaction and boosting retention, through interactive, personalised video solution from Pitney Bowes.
EngageOne Video from Pitney Bowes helps Geoffrey Insurance connect with clients to maximise customer interaction.
Videos help homeowners better understand their policies, improving customer loyalty.
"When your customers own your business, it is especially important to treat each of them as an individual, to make each of them feel valued. Pitney Bowes technology is providing Nationwide with a real-time single view of its customers to help align offers and promotions to customer needs."
Alex Bannister, Head of retail strategy division, Nationwide Building Society