4 ways mid-size providers drive production print growth

It doesn’t take a massive budget to play ball with the big guys, if you have a good partner.

Mon Apr 17 17:06:00 EDT 2017
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Living under the shadow of their larger competitors, mid-size print and mail service providers have to face all of the same industry pressures (upgrading solutions, improving accuracy, maximizing investments), but with fewer resources. It can feel daunting.

Fortunately, it doesn’t take a massive budget to play ball with the big guys, if you have a good partner. The right technology partner can act as your quarterback, providing the insight and solutions you need to stay ahead and succeed. 

The key philosophy is “success by design.” If you’re investing in print and mail solutions that are designed specifically for your needs, you can more easily scale and compete. Purpose-built mail operations can help you deliver these four key capabilities: 

1. Operational Excellence

Growth isn’t just a revenue game. It’s also important to decrease expenses so that you can grow your margins and improve your competitive position. The easiest way to cut expenses? Improve the performance and reliability of your print and mail operation.

Modern, modular presort systems, for example, eat up less of your expensive floor space compared to legacy systems. Similarly, modern inserting systems can handle complex mail processing, which limits costly mail processing errors that lead to time-consuming reconciling and reprocessing. You can find these types of savings all throughout your mail center, enabling you to run a leaner, smarter, more efficient operation than your larger competitors.  

2. Higher-Value Communications

Your customers want to launch impactful direct mail campaigns. It’s now easier for you to deliver that impact. Color makes the difference.

Research shows that 69 percent of consumers are more likely to open an envelope adorned with color text and graphics compared to a plain mailpiece. Printing technology has improved to the point where you can actually achieve a better return on investment printing in full color compared to black and white, according to research. The study found full-color envelopes that cost $1.15 per piece returned $1.59 for the investment, while black and white envelopes that cost $1.40 deliver an ROI of 75 cents. 

This technology is within reach to any mid-size print and mail provider, and it can improve your ability to compete with bigger industry players. 

3. Industry-leading Compliance 

Compliance is a risk to your bottom line and growth, especially if you’re serving clients in highly regulated industries. Try explaining to a healthcare client why a patient’s statement ended up in the wrong envelope and was mailed to the wrong address – a potentially costly violation of Health Insurance Portability and Accountability Act (HIPAA).

That’s why it’s important to deliver industry-leading print and mail compliance, from printing to inserting to sorting. The right printing system includes features like duplex verification, which prevents out-of-sequence page printing. A modern inserting system, meanwhile, can create a traceability record to monitor every mailpiece through its lifecycle. These features help you achieve accuracy and integrity.

4. Omnichannel Customer Engagement 

Digital is not only a big engagement opportunity for your customers. It’s also an avenue for you to differentiate and offer powerful new omnichannel engagement solutions.  

For example, when your clients are reaching their customers through digital channels, you could support their efforts by integrating customer data into print communications. The result is a richer omnichannel campaign, in which the end-customer’s digital engagements on mobile or social are followed up with highly relevant and targeted print engagements that can drive campaign response rates higher.

Keep in mind that print remains a huge driver of response, delivering rates 30 times higher than email. By providing omnichannel engagement, you’ll be able to help your customers take advantage of each channel’s benefits.

To compete with the big guys, mid-size print and mail providers need purpose-built solutions. Read “Success by Design” to learn more about these four keys and the Pitney Bowes solutions that can help. Learn more about how to keep your mail moving with outstanding flexibility and efficiency.

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