Customer Engagement

Real customer lifetime value.

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Marketers must identify their best customers and instantly react with contextual interactions to grow customer profitability. Firms need to measure, analyze, and optimize key indicators of customer growth in order to find triggers that increase the value of customer interactions and revenues. Real Customer Lifetime Value (rCLV) is both accurate and agile, thereby allowing marketers to increase the precision of their targeting efforts and empowering customer experience professionals to connect with customers through more relevant interactions. This infographic illustrates how rCLV is a dynamic, real-time metric that creates a more complete view of customer value and adds value to a brand.

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