Customer Engagement Webinars

View or take part in our webcasts.

For an in-depth look at our solutions, their core components and how they will play a pivotal part in your CX and digital transformation strategy, view or take part in one or more of our webinars. Learn about this wide-ranging suite of solutions to accommodate the CX needs of an equally wide range of brands and their target audiences.

Upcoming webinars

All webinars Eastern Time (NYC)

 

 

August 15, 2017 – 2PM

The CCM Evolution: Taking Customer Engagement to a New “Personalized” Nirvana

Speaker: Kevin Ricks, Director of Product Management, Customer Engagement Solutions, Pitney Bowes

Relevance. Personalization. 360⁰ View of the Customer. Omni-Channel Engagement. These are the industry “buzzwords” positively disrupting the traditional realm of customer communications management (CCM). 

CCM has transformed into customer engagement—creating dynamic, personalized interactions with customers across physical and digital channels, including the ability to market new products and services to up-sell customers. 

Our industry is facing the challenge of augmenting historical, physical-based communications, which are generated in traditional CCM applications, into dynamic, personalized engagement tools that deepen the connection with the customer. 

Join us for this webinar where we will discuss how you can incorporate personalized content to transform historical CCM communications and to deepen customer engagement. We will also discuss how you can leverage new channels of customer engagement from traditional CCM applications to create relevant customer interactions. 

 

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September 26, 2017 - 2PM

 

Closed-Loop Customer Engagement: The 5 Steps to Success

Speakers: Barton Goldenberg, President of ISM and Gerhard Heide, Director of Global Market Strategy from Pitney Bowes

Join thought-leader Barton Goldenberg, President of ISM, and Gerhard Heide, Director of Global Market Strategy from Pitney Bowes, in an exciting webcast that will provide participants with the 5 steps needed to acquire, retain and grow customers in today’s digital deluge. 

 

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On demand webinars

 

Available on demand

Mail Tracking Piece by Piece

Speaker: Kevin Ricks, Director of Product Management, Customer Engagement Solutions, Pitney Bowes

Mail is an important channel for customer engagement. Organizations use mail to communicate important information to customers, extend offers to increase brand loyalty, and create interactions with customers in digital and video channels.  

For this reason, piece-level tracking of mail delivery is more important than ever.

Join us for a briefing on how our EngageOne Delivery Audit (formerly MAIL360) collects mail delivery data and helps making this data actionable data across your organization.

Topics include ways that mail tracking data can be included with data that is used to support overall customer engagement, and used to:

  • Trigger the best next action of an integrated communications campaign.
  • Uncover risks to personal client information.
  • Drive superior business results.

 

On demand replay

Available on demand

Digital transformation: Using data-driven insights for exceptional customer engagement

Digital transformation is a daunting discipline, yet mastering it is essential for organizations that want to remain competitive in a marketplace where customer experience is increasingly becoming the differentiator.

Join this webinar, and hear from Forbes Insights and subject matter experts at Pitney Bowes on how to transform customer engagement by using data-driven insights. We will share a step-by-step approach for digital transformation of customer experience validated and put into practice to deliver exceptional business outcomes by leading global brands.

 

On demand replay

Available on demand

2017 CMO Webinar: Driving Superior Customer Engagement through Innovation

As per a recent study customer experience is expected to overtake price and product as the key brand differentiator by 2020. Not only millennials, but every generation is increasingly inclined to interact digitally. Analysts estimate that in a couple of years, customers will manage 85% of brand interactions without a human.

For serving the unique experiences expected by today’s connected customers, companies are making digital transformation a priority. IDC estimates that by 2020, enterprises investing in advanced digital transformation initiatives will more than double. Argyle Executive Forum, in partnership with Pitney Bowes, is bringing together leading marketing executives to discuss the innovations that digital leaders across industries are deploying to ensure meaningful and relevant interactions with their customers. Join us to hear insights on how to convert digital touch points into active engagement opportunities, harness the power of an interactive and personalized experience to drive engagement, transform self-service experiences for your customers and partners, and more.

NOTE: Participation restrictions apply. Participation is reserved for Director level or higher marketing executives.

 

On demand replay

Available on demand

Innovations That Drive Superior Customer Engagement

According to a recent study, customer experience is expected to overtake price and product as the key brand differentiator by 2020. Not only millennials, but every generation is increasingly inclined to interact digitally. Analysts estimate that in a couple of years, customers will manage 85% of brand interactions without a human.

For serving the unique experiences expected by today's connected customers, companies are making digital transformation a priority. IDC estimates that by 2020, enterprises investing in advanced digital transformation initiatives will more than double.

In this CRM Media webinar, we will share our insights on the innovations that digital leaders across industries are deploying to ensure meaningful and relevant interactions with their customers.

 

On demand replay