Branded Geofences

Layered datasets that enable precise mobile targeting

Branded Geofences define areas around a point of interest, providing more detail, accuracy and flexibility than other options. Our layered, vector GIS polygon datasets allow you to target with precision, so you’ll know exactly when a consumer:

  • Nears a shopping center
  • Drives into a retail parking lot
  • Enters a specific retail establishment

You can also use our drive time boundaries to identify consumers who are within 1, 3, 5, 10, 15 or 30 minutes from your business.

Geofence Data | Mobile Geofence | Pitney Bowes

Reach consumers when and where you can impact results

Gain confidence.

Get precise data related to retail and restaurant sites. Key points of interest and geofences are validated by a team of GIS experts

Target effectively.

Unique IDs make it easy to enrich your insights by appending household demographics, market trends and custom data.

Generate traffic.

Increase walk-in traffic, sales and loyalty. Customize location-based ads for every touchpoint to enable the promotion of discounts and special offers. 

Analyze trends

Perform detailed historical and predictive analysis for specific areas of interest.

Features

Multiple polygon layers

  • Business footprints
  • Building footprints
  • Shopping centers/business centers
  • Drive time/proximity

Greater accuracy

  • Human validation of business locations
  • Monthly updates
  • Persistent, unique IDs
  • Enables analytics between datasets

Brand-specific Areas of Interest

  • Restaurants
  • Retail sites
  • Automobile dealers
  • Businesses
  • Extended shopping areas
  • 1, 3, 5, 10, 15 and 30 minute drive times

Extended business attribution

Links to the Pitney Bowes Points of Interest IDs make it easy to append:

  • Business name
  • Alternative business name
  • Phone numbers
  • URLS
  • Other relevant data

Improved experiences

Use the Branded Geofence stack to select the right sized area of interest for your use case.

Multiple polygon layers

  • Business footprints
  • Building footprints
  • Shopping centers/business centers
  • Drive time/proximity

Greater accuracy

  • Human validation of business locations
  • Monthly updates
  • Persistent, unique IDs
  • Enables analytics between datasets

Brand-specific areas of interest

  • Restaurants
  • Retail sites
  • Automobile dealers
  • Businesses
  • Extended shopping areas
  • 1, 3, 5, 10, 15 and 30 minute drive times

Extended business attribution

Links to the Pitney Bowes Points of Interest IDs make it easy to append:

  • Business name
  • Alternative business name
  • Phone numbers
  • URLS
  • Other relevant data

Improved experiences

Use the Branded Geofence stack to select the right sized area of interest for your use case.