Social Place Boundaries

Location database using predefined geofences around event, shopping and college locations.

Social Places is a comprehensive geofence product consisting of destination and venue boundaries, shopping boundaries and college campus boundaries. This dataset enables businesses to connect with large groups of people where they congregate to play, travel and go to school. Social Places is the first location database to use predefined geofences. It delineates the entire destination, including parking lots, and excludes locations that fall outside its borders.  The dataset includes:

  • Availability for PostGIS, WKT, MySQL, Shapefile, KML
  • Updated quarterly

Applications

Increase engagement from Geoadvertising and mobile messaging

Push notifications for discounts, coupons and promotions reach their targets more easily with predefined geofences. Use of geofencing in Mobile marketing leads to click through rates 10x higher than standard email messaging.

Clean data for marketing analysis

To track consumer behavior within destinations like shopping centers, stadiums and airports, marketers require clean data from consumers who are indisputably within that location and not simply near it. Social Places uses predefined geofences that delineate the destination alone, as it offers more accurate, undiluted data for marketing analytics.

Thorough understanding for real estate valuation and appraisal

Real estate valuation that incorporates data from Social Places is thorough and detailed, identifying the properties' character more carefully. Homes near shopping centers and colleges might be worth more; homes near stadiums might be worth less.

Accuracy and Success

Social Places offers virtual boundaries — or predefined geofences — that surround event locations, shopping centers and college campuses. Geofences cover anything that’s associated with that destination, including parking lots, feeder roads and other areas. Perhaps even more important, geofences do not include areas that lie outside of the official bounds of that destination, such as a gas station across the street. This makes our predefined geofences much more precise than point and radius boundaries. Predefined geofences offers far greater success in reaching target audiences.

Features

Destinations and Venue Boundaries

Predefined geofences boundaries are more precise. Therefore, they’re more valuable than a point with a radius. They include the entire facility as well as any associated parking areas.

Feature-specific attribute tables are included in these boundaries

Licensing available for periods of one to three years

College Campus Boundaries

In addition to the boundary outlining primary campus areas, College Campus Boundaries include the complete address, telephone number and student enrollment information for each school.