The communications sector has transformed significantly with cross-competing cable, wireless and wireline services. Industry success requires a better understanding of customer needs, premium quality of service and smarter next-generation models.
Predict how each customer will react to specific offers and predict which customers will be positively influenced by marketing efforts by building premium churn models.
Improve the quality and reliability of service to boost customer loyalty and increase revenue by enhancing network planning and uncovering data trends.
Enhance customer loyalty by delivering the right messages to the right customers via preferred communication channels, including mail, web, email, SMS and call center.