What is geocoding?
Before you can analyze, extrapolate or profit from location data, you need to first associate each record with an accurate latitude and longitude coordinate—a process known as geocoding.
Geocoding is complex and mistakes in geocode assignment can lead to poor business decisions that impact risk, profits, and customer relationships.
Pitney Bowes' geocoding solution cleans data, standardizes addresses and validates the accuracy of source addresses before calculating geocodes. By applying multiple parsing and matching algorithms across postal, third-party and proprietary data sets, you can overcome problems associated with changing postal codes, poor data entry and missing information to generate more precise data.
When it is not possible to deliver a geocode centered on a specific address or parcel, Pitney Bowes tools apply consistent rules, automatically cascading to the next most-specific point of reference, from address point, to street level, down to postal code, city or state. In some cases, no geocode may be better than a wrong geocode.
How it benefits you:
Geocoding helps you to visualize enterprise and market data in the context of location, so you can make smarter choices regarding targeting, networks and risk. An accurate geocode can provide new insights about your customers. Pitney Bowes' geocoding, mapping, data and analytic capabilities add accuracy and confidence to most every business decision.
What Pitney Bowes offers:
Pitney Bowes geocoding software makes it easy to append data sets, including demographics, purchasing preferences and lifestyle data. You can also append spatial data derived from your analysis—such as territory assignment or flood zone determination—improving the day-to-day decisions that affect you and your customers.