A Forrester Consulting thought leadership paper commissioned by Pitney Bowes

Forrester Consulting conducted a study commissioned by Pitney Bowes to survey business professionals on their use of customer lifetime value (CLV) and introduce them to the concept of rCLV. rCLV is defined as a living model that calculates the value of all interactions that a customer took — including transactional (such as a purchase or service request) and non-transactional (such as a product review or brand advocacy on social platforms).

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Forrester Report rCLV

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