To stay competitive, retailers need to understand their customers from a multichannel perspective to deliver a consistent omnichannel experience, communicating with them no matter who and where they are and being able to provide the right information at the right time throughout all stages of the buying process.
The amount of information available is becoming so vast, though, that it is becoming increasingly difficult to sort through and make sense of it in a meaningful way. Complicating the challenge is the fact that the available information tends to be inconsistent, captured in different formats, and reside in silos, making it difficult at best to gain a 360 degree view of each customer.
The challenge retailers face is to integrate, cleanse, standardize, validate, enrich and consolidate that information from various silos and connect it in a way that provides value to their operation.
Download this whitepaper to learn how retailers are achieving a single customer view and the benefits of a true omnichannel customer experience.
Benefits of employing a single customer view
- Exceed personalization desires of customers
- Quickly incorporate new data sources to relate to customers
- Ensure you are engaging with prosperous customers
- Improve effectiveness in your cross-sell/up-sell activities
- Reduce risk of losing customers
- Positively impact business and customer experiences with location information
- Improve demographic understanding of customers and fine tuning prospecting
- Gain customer loyalty and advocacy