Mailing

The business benefits of color printing

Not too long ago, color statement printing may have seemed too expensive or complicated for many businesses to consider. Full-color mailings took time to produce and required investments in high-end equipment. They also added a number of additional steps to the production process that ultimately inflated cost-per-piece.

Times have changed. Advances in printing technology have made color the preferred option for businesses that want to develop a more engaging customer experience.

By incorporating vibrant, personalized messaging in each statement, invoice and notice you send, you’re able to turn a once rudimentary engagement – sending transactional mail – into a chance to earn customer trust and deliver value. You can even unlock new revenue opportunities through adding targeted cross-sell or upsell offers directly on statements.

On top of that, digital printing technology now improves efficiencies in the mail center. This enables printers to create high-impact color documents at lower per-page costs as well as reduces overhead related to inventory management, production, postage and mailing. A printing job that once required an entire room of printers and a full staff of specialists to produce can now be completed with a single printing system and operator. Plus, it can be done at higher speeds and quality than ever before.  

Here’s how color printing from Pitney Bowes can help your business print transactional mail easier, faster and for a better return on your investment:

Color is cost-efficient.

High-speed color printing was once considered out of reach for many print and mail operations. That’s because early color toner printing technology was comparatively inefficient in producing high-quality statements. Today’s digital inkjet printers are optimized for speed, maximum throughput and higher quality print. As a result, the cost of printing in digital color is a fraction of what it was more than a decade ago. That only stands to improve as high-speed continuous feed inkjet color printers become more sophisticated and efficient.

For example, today’s leading inkjet printing systems pre-coat paper in areas only where color ink will be applied. That means you are able to achieve a high-quality print even on standard stock paper. Additionally, enterprise printing systems are able to reliably print color documents at speeds of up to 600 feet per minute, or monochrome documents up to 800 feet per minute. Simply put, you can produce more mail in less time. That gives you the ability to produce thousands of colorful customer statements with minimal impact on your bottom line.

Color is simpler.

In the past, color statement printing involved separate pre-printing work, which prolonged overall production and introduced waste into the process. You might have also needed several systems and lots of material, which consumed floor space and ate into your operation’s budget.

That’s no longer the case.  Today’s digital printing systems merge monochrome and color printing into a streamlined process through one system. That means your transactional mail can be sent without delay and without consuming a lot of your budget.

Color logos, transactional data, and forms are printed in a single pass. You can even incorporate variable data messaging to ensure each customer receives a more personalized statement. It won’t take any extra leg work. In fact, you’ll be able to save money by eliminating or reducing your pre-print inventories, color inserts and costs related to forms management. Digital printing systems from Pitney Bowes are also easy to use, as they require fewer operators to manage and a shorter learning curve during training.

Color is integrated.

Digital printing systems from Pitney Bowes are also highly modular and can be integrated with other mail finishing and insertion processes for an even more optimized mail center. As a result, printing rich, colorful transactional mail is a more efficient process from end-to-end, whether you’re printing one or 100,000 mailpieces.

In the past, you may have had to produce marketing inserts separately, only to integrate with your transactional documents at assembly. Today, you can create fully integrated “transpromo” messaging on-the-fly with a single printing platform, consolidating efforts and costs into one, highly efficient, end-to-end process.

By adopting a new printing solution, one Pitney Bowes customer consolidated its printing system and doubled its output speed. As a result, the customer has reduced costs, improved flexibility, increased mail effectiveness and grew revenue.

That’s the difference color can make, both to the quality of your customer engagement and to your bottom line.

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