Customer Information Management

Weary of wearables?

Why businesses are missing a trick when it comes to wearables’ data

The much-hyped rise of the wearable device did not quite reach the dizzy heights many expected it would, but in the coming years the data generated from these devices will prove invaluable to businesses - and they need to get on top of it Andy Berry
Vice president software solutions EMEA
Pitney Bowes

If you’re one of the millions of people who received a fitness tracker or smartwatch for Christmas, can you honestly say – hand on heart – that you’re still using it?

If it’s now languishing amongst the clutter of your kitchen drawer with only a few old batteries, keys and spare light bulbs for company, rather than strapped to your wrist tracking your every waking (and sleeping) moment, you’re not alone.

“Dropout from device usage is a serious problem for the industry,” says Angela McIntyre, research director at Gartner. “The abandonment rate is quite high relative to the usage rate”.