Use customer analytics to improve retention and business results.
Combine real-time predictive customer analytics with multi-channel customer communication platforms to orchestrate all communications in the customer journey. Enhance customer acquisition and increase speed of customer onboarding.
Customer Analytics Portfolio
Spectrum Visual Insights™
Deliver relevant insights that drive better decisions at every level.
Spectrum Visual Insights makes self-service analytics and reporting simple. It combines our industry-leading data management and integration capabilities with Yellowfin’s intuitive dashboard, storyboard and collaboration tools. Now you can:
- Integrate, improve and enrich data across platforms
- Connect and visualise insights in real time
- Embed business intelligence into key processes and applications
- Add to the accessibility and reusability of learning
- Streamline sharing of information and analytics
Predict "the persuadables" that will be influenced by your marketing action
Spectrum Uplift empowers an organisation to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.