PsyteHD Financial Canada - Canada consumer segmentation geodemographics


PSYTE HD Financial classifies Canada’s neighborhoods into distinctive types or clusters based on the residents' financial characteristics and behaviors. With our geodemographic segmentation system, each cluster is assigned a name that triggers images of economic status, occupation and the types of financial products and services that consumers in that particular cluster are likely to purchase.



Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:


  • Allows easy identification of new target groups based on financial condition and behaviors such as investing, saving and use of credit
  • Facilitates identification of best customers and where they live
  • Helps drive successful target marketing campaigns
  • Empowers decisions for market and site location studies

Product layers/configurations

  • Canada
  • Province
  • Census Metropolitan Area/Census Agglomeration (CMA/CA)
  • Census Division
  • Census Tract
  • Census Subdivision
  • Dissemination Area (DA)
  • Federal Electoral District (with the exception of FSA level in Manitoba)


  • PSYTE HD Financial Clusters include:
  • Platinum Domain
  • Blue Chip Investors
  • Upper Middle Amenities
  • Monster Mortgage
  • Cautious Customers
  • Quiet Neighbours
  • Kids & Credit
  • Baby Bills
  • Frugal Families
  • Rent-to-Own
  • Just Checking
  • New Beginnings
  • Next in Line
  • Lagging Liquidity
  • Looking Back

Coverage details

  • Coverage:  Canada
  • Release Schedule: Annual
  • Unit of Sale: Canada, Region, Province, CMA