Consumer Spend Potential Australia
The most comprehensive view of spend by Australian consumers
Know your customer
Census and demographic data, by itself, can only lead an organisation to the front door. A neighbourhood with lots of families and young kids can be identified, but the knowledge largely stops there. With Consumer Spend Potential, you can open the door and get a sense of how they live, what you might find in the cupboard, and discover the consumer goods and services that are important to them.
Calculate total spending
Using CSP it is possible to calculate the amount of potential spend originating from almost any neighbourhood in Australia, as well as the corresponding characteristics of the people who live there.
By having a consistent, robust national model of expenditure, effective benchmarking of stores and trade areas is suddenly possible. This capability allows organisations to easily identify under and over-performing locations using a solid foundation of underlying data.
Features and Configurations
- Unlike other consumer spending models, the Consumer Spend Potential Australia dataset has been put together on a top-down basis, starting with the overall market and then apportioning a total amount to each SA1 by category. This process follows a sophisticated methodology that is utilised worldwide by Pitney Bowes demographers and economists.
- 182 categories of spending available
- Updated annually
- Built using detailed demographic data from a variety of sources, including the Australian Bureau of Statistics, Australian Taxation Office, Household Expenditure Survey, Commonwealth Bank, Retail Trade information, Tourism Research Australia, Private Health Insurance Administration Council, and other publicly-available sources.
- Four levels of spending groups and sub categories
- Online expenditure
- Spending per capita
- Total Spend per SA1 Neighbourhood
- Pitney Bowes, Australian Bureau of Statistics (ABS), Australian Taxation Office (ATO)