Consumer Spend Potential Australia

The most comprehensive view of spend by Australian consumers

Consumer Spend Potential Australia provides over 180 categories of spending for Australian Consumers per capita for every Statistical Area Level 1 (SA1) nationally. An SA1 is a region that is comprised of approximately 400 persons or 150 households on average, and is the smallest geography for which the Australian Bureau of Statistics provides detailed demographic information.

Categories such as food and beverage, clothing, holidays, household goods and online spending are available.

Did you know that:

  • Sydney spends 5% more on fruit and vegetables than on condiments, sugar, prepared meals and soft drinks combined?
  • In outback South Australia, people spend more on tobacco than on eating out?
  • In Hobart, people are almost as likely to have a beer in a pub than they are at home, whereas in the Northern Territory people are just the opposite?
  • Canberra has the highest online spend with over $1,500 spent per person per year?
Source: Pitney Bowes, Australian Bureau of Statistics (ABS), Australian Taxation Office (ATO)
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Consumer Spend Potential Australia | Pitney Bowes



Know your customer

Census and demographic data, by itself, can only lead an organisation to the front door. A neighbourhood with lots of families and young kids can be identified, but the knowledge largely stops there. With Consumer Spend Potential, you can open the door and get a sense of how they live, what you might find in the cupboard, and discover the consumer goods and services that are important to them.


Calculate total spending

Using CSP it is possible to calculate the amount of potential spend originating from almost any neighbourhood in Australia, as well as the corresponding characteristics of the people who live there.


Benchmark effectively

By having a consistent, robust national model of expenditure, effective benchmarking of stores and trade areas is suddenly possible. This capability allows organisations to easily identify under and over-performing locations using a solid foundation of underlying data.

Features and Configurations

Key Features

  • Unlike other consumer spending models, the Consumer Spend Potential Australia dataset has been put together on a top-down basis, starting with the overall market and then apportioning a total amount to each SA1 by category. This process follows a sophisticated methodology that is utilised worldwide by Pitney Bowes demographers and economists.
  • 182 categories of spending available
  • Updated annually
  • Built using detailed demographic data from a variety of sources, including the Australian Bureau of Statistics, Australian Taxation Office, Household Expenditure Survey, Commonwealth Bank, Retail Trade information, Tourism Research Australia, Private Health Insurance Administration Council, and other publicly-available sources.

Product layers/Configurations

  • Four levels of spending groups and sub categories
  • Online expenditure
  • Spending per capita
  • Total Spend per SA1 Neighbourhood

Product Details


  • Australia

Release schedule

  • Annual


  • Pitney Bowes, Australian Bureau of Statistics (ABS), Australian Taxation Office (ATO)