Daytime Population Australia

A reliable estimate of the business potential of your locality

Daytime Population Australia (DPA) has been designed for any business, organisation or governmental body that needs to know how many people are in any particular area, region, neighbourhood, catchment or suburb during the course of a normal business day. For retailers and other consumer-facing businesses, DPA is a key component of the decision-making process in opening new outlets. The dataset is also a vital part of the continual process of evaluating and adapting existing sites to fit conditions and needs of the community.

Non-profit organisations and local governments can use DPA to better tailor services, parking, traffic management and safety to meet the requirements of a region and help those areas reach their economic potential.

Source: Pitney Bowes, Australian Bureau of Statistics, Dun and Bradstreet, Australian Taxation Office.
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Daytime Population Australia | Pitney Bowes


Business Potential

Know how many people work in, visit or live in your businesses catchment during a normal day to better estimate business potential.


Plan for infrastructure needs by understanding the contraction or expansion of a locality’s population through the daily cycle.


Tailor services based on data that is more precise than simply their residential location.

Features and Configurations

Key Features

  • What sets DPA apart from all other datasets is the fact that it includes visitors to an area. To the best of our knowledge, all of the other Daytime Population products simply measure the number of workers that are typically present in an area. Pitney Bowes’ DPA goes well beyond this to capture the full picture of the number of potential customers that come through an area at some point during normal business hours (however that is defined in each location).
  • The numbers also show the potential patrons of bars, restaurants, cinemas, clubs and other businesses whose main trading hours do not fall within 9AM and 5PM.
  • Daytime Population is not designed to capture those people who are present in an area solely to pick up their children from school or who pass through the area on their way to/from work as these do not contribute to the area’s economy.
  • The combined Daytime Population of Australia is just over 100 million. This effectively means that the resident population of Australia is approximately present in four (4) places every day.  

Product layers/ Configurations

  • Details of the Statistical Area Level 1 (SA1)
  • SA1 Area
  • Postcode in which the SA1 resides
  • Suburb most closely aligned with SA1
  • Daytime Population of the SA1

Product Details


  • Australia

Release schedule

  • Annual


  • Pitney Bowes, Australian Bureau of Statistics, Dun and Bradstreet, Australian Taxation Office