Daytime Population

Daytime Population provides estimates of the number of people who are likely to be within a designated area during normal business hours. The estimates are based on compiled business data that includes the number of employees who work at each business location within a given dissemination area. These statistics are aggregated to estimate the number of daytime employees in each area. Daytime employees are then added to the at-home residential population, including those who are retired, in school, or not in the labor force, to arrive at a total daytime population.


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:


  • Businesses can measure the shift in population to know the expected influx of people during the day, which will correlate with average daily traffic.
  • Age divisions make it easy to identify the number of retired persons, the unemployed, and school-aged children.
  • The data can be incorporated into logistical models to measure expected traffic.

Includes variables for:

  • Estimated daytime population
  • Estimated daytime employees
  • Estimated daytime at home persons
  • Estimated daytime at home persons 0-14 yrs
  • Estimated daytime at home persons 15-64 yrs
  • Estimated daytime at home persons 65+ yrs


  • Compare the variables for both population and employees to easily understand the daily influx of customers.
  • Calculate unemployment levels at a much higher resolution.
  • Target marketing campaigns to seniors or school-aged children.

Coverage details

  • Coverage: United States, Canada, Australia and Japan
  • Release Schedule: Annually
  • Unit of Sale: National