Detailed Demographics

Detailed Demographics goes beyond basic demographic data to offer in-depth insights into customers globally. By delivering extended variables, Detailed Demographics helps you expand your customer base to an international scale.


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:


  • Demographic data allows companies to target regional markets for individual product groups with increased precision.
  • The data is globally consistent, comparable, and ideal for multi-national research
  • Data quality is ensured by a strict quality control process.
  • Datasets are maintained and consistently updated by our in-house statistical and geographic department.
  • Data is linked to our associated boundary files so that users can geographically visualize the data and support more efficient, effective decision-making.


  • Population figures are shown as projected averages for the current year, based on official statistics.  They are represented in absolute numbers and per-mile shares.
  • Household data represents the total number of households per geography.
  • Gender is based on total population.
  • Age is represented in 15-year age bands.

The product contains object layers and additional tables for:

  • Age bands
  • Marital status
  • Family size and type 
  • Household size
  • Employment status
  • Employment sector
  • Occupation 
  • Education leve
  • House type
  • Tenure
  • Ethnicity 
  • Access to technology
  • CAMEO analysis variables (linked with our CAMEO Geodemographic data)

Coverage details

  • Coverage: 22 Countries
  • Release Schedule: Annually
  • Unit of Sale: National