Estimates & Projections - Population variables

Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on a wide range of variables that includes:

  • Total population
  • Total households
  • Population characteristics such as age, sex and composition
  • Household characteristics such as income

These variables are updated to current year and projection values, using rigorous, proprietary processes.


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:


  • More accurately measure the dynamic changes in an area over time.
  • Gain a better understanding of your customer base.
  • Understand population changes to drive marketing decisions.
  • Optimize site selection modeling for future expansions. 


  • Estimated population
  • Age 
  • Marital status
  • Household size 
  • Languages
  • Citizenship
  • Migration
  • Education 
  • Occupation
  • Industry 
  • and many more



  • Estimates and Projections are built for base-year, current-year, three-year, five-year and ten-year estimates.
  • Each set is updated annually by our in-house team of demographic specialists.
  • Data can be delivered with associated boundary data to visualize hundreds of discrete variables.

Coverage details

  • Coverage: United States, Canada, Australia, Japan
  • Release Schedule: Annually
  • Unit of Sale: National