World Premium Points of Interest

Information on the location of and details relating to a diverse pool of business, leisure and geographic features.

The World Points of Interest (POI) data provides information on the location of - and details relating to - a diverse pool of business, leisure and geographic features. This provides users valuable insight which can be applied to making decisions around areas such as risk analysis, access to services or recreation facilities, store location, location-based marketing, and “find my nearest” searches. Any organisation can combine the POIs with their own data to create maps, view and analyse trends, understand competitive threats and advantages, and consider opportunities for growth based on client’s access to services etc.

 

Industry Applications

Mobile and Social Media

Use the World POIs as geo-reference for reverse geocoding (nearest neighbour), geotagging, search and discover and to support customer applications such a check-ins as well as directing location-based advertising.

Telco

Use the World Premium POIs to identify locations to provide wireless services for example, nationally/internationally within a chain of coffee shops or other outlet.

May use the World Premium POIs to identify locations to provide wireless services (for example Nationally/Internationally within a chain of coffee shops or other outlet.)

Insurance

Geocode policy holders and then use the POI files and additional material in conjunction with nearest neighbour analysis as an aid in determining insurance rates or understanding the nature of risk in specific locations.

Retail

Use the POIs with corresponding location demographic and segmentation data to determine candidate site locations for expansion and where to direct marketing.

Public Sector

Use POIs to assess citizens’ access to services or identify new candidate sites to locate new facilities.

Sales and service organisations

Use the POIs search to locate and discover business contact details, set up territories or service areas based on in-house data and potential opportunities.

Features

Comprehensive dataset utilises a hierarchical POI classification scheme while ensuring its global consistency and ease of use.

Themes include:
 
  • Transport
  • Shopping
  • Business
  • Education
  • Public utilities
  • Health
  • Sports
  • Eating and drinking
  • Geographic features
  • Tourism
  • Accommodation
  • Recreation

The data holds detailed information on each POI identified by a unique reference number.

Fields include:
 
  • Postal address
  • Name
  • Name alias
  • Brand name
  • POI classification
  • Telephone number
  • Fax number
  • Web address and email
  • Open 24hr indicator
  • Longitude and latitude

Data sources

  • Includes most current data sources, conflated to produce the best available global coverage. 
  • Optimised and supported for Spectrum and Spectrum Spatial, ensuring the integrity of the data and its multi-charset content.
  • Provides relevant and consistent associated attribute fields for each record (where available).
  • Offers support for local languages where applicable (name and address attributes).