Use technology to build relationships.
Solid customer engagement strategies speed up customer acquisition and improve retention, while increasing upsell and cross-sell opportunities.
This paper discusses two such strategies: building a 360-degree view of the customer (also known as single customer view) and Interactive Personalised Videos.
These are different approaches for different needs. One focuses on solving a particular pain point within the larger context of a customer-focused organisation, while the second shows how managing relevant, personalised and timely customer communications can enhance overall experience.
While there is no one approach or silver bullet to ensure strong and consistent customer engagement, the strategies and technologies described in this report can help set the stage for success.