Build meaningful relationships with your customers from purchase to purchase…. Champion your brand.
Pitney Bowes is ranked #1 in international ecommerce and fulfillment services by the Internet Retailer Top 1000.
We deliver global platforms and technologies designed to enable seamless and profitable growth.
Build meaningful relationships with your customers.
Improve customer acquisition and lifetime value.
Reach more customers from anywhere to everywhere.
Reduce the complexity and risk of selling globally.
Champion your brand in every moment from purchase to purchase.
Ship parcels at lower cost and better visibility.
Data-Driven Retail: Extracting Value from Customer Data
Today, retailers are creating more personalised, customer-centric experiences, and doing that starts with knowing the customer.
Retailers must first understand how to bring together external data sources, such as demographics, location and market data, with internally held customer data, like transaction histories and loyalty status.
With accurate data from all available sources, retailers can create a detailed understanding of their customers, on the way to establishing a trusted single view.
If you want to be data driven, review this infographic which provides a three-step roadmap on how to make the most of your data and analytics to guide customer marketing initiatives.
Engagement in the age of the customer
Solid customer engagement strategies speed up customer acquisition and improve retention, while increasing upsell and cross-sell opportunities.
This paper discusses two such strategies: building a 360-degree view of the customer (also known as single customer view) and Interactive Personalised Videos.