Pitney Bowes premium Geocoding Solution delivers accuracy and precision with Australia’s Geocoded National Address File Data
SYDNEY, AUSTRALIA, February 23, 2016…Pitney Bowes (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, today announced its premium Geocoding solutions for businesses in Australia. In line with the National Science and Innovation Agenda, the Australian Government has announced its plans to make the Geocoded National Address File (G-NAF) data available to the public, further reinforcing the value of precise and accurate location-based technology.
PSMA’s G-NAF provides comprehensive national address file information for all of Australia. Pitney Bowes’ state-of-the-art location intelligence technology builds on this, taking the complex structure of G-NAF data and transforming it into a dynamic geocoding solution for a range of industries.
“In our digitally evolving world, spatial information will continue to influence everything we do, making access to this data increasingly valuable. Pitney Bowes has more than 30 years of spatial expertise and can deliver premium G-NAF and geocoding solutions to help organisations transform complex spatial data for simple and effective use,” said Nick Smith, Managing Director, ANZ Pitney Bowes Software.
”Pitney Bowes supports the government initiative to release the G-NAF data. The public release of G-NAF will remove barriers to greater use of the data, unlock and create opportunities for industry innovation, collaboration and data sharing,” he added.
Pitney Bowes location intelligence solutions turn data into a critical business and operational advantage and help clients to:
- Gain powerful new customer insights
- Drive operational efficiencies for business where locational precision and accuracy is critical to success
- Serve their customer better in the areas of Telecommunications, Retailers, Financial Institutions, Insurance and Government amongst others
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at www.pb.com.
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