Spectrum Spatial for Business Intelligence
Gain insight from spatial data within your Business Intelligence Systems.
BI data enrichment
Proper analysis often benefits from third-party data sets (e.g. demographics, risk data, etc.) that often are not stored within the data warehouse which feeds the BI system. Critical business decisions can be rapidly made through the seamless integration of these value-added data sets for analysis by knowledge workers and executives.
With Spectrum Spatial for BI, combine the technologies of Spatial Analytics/Visualisation and the BI System for full utilisation of location-based data gaining unparalleled insight.
Virtually every organisation has the need to:
Analyse customer and prospect targets by geography
Target market identification, customer segmentation, merchandising planning
Network build out, store area analysis, market penetration analysis
Service management, law enforcement resources, engineering resources, territory assignments
Analyse customers and support needs by sales territories, asset management, and utilisation
Customer services, financial services, field repair services.
Can be used with a range of BI tools
Such as: BIRT™, SAP Business Objects, IBM Cognos, Oracle OBIEE, in addition to - Tableau, QlikView®, QlikSense®, MicroStrategy, Microsoft Reporting Services and Excel.
Robust, out-of-the-box solution
Allows bi-directional integration between BI and powerful spatial analytical capabilities that enable business users - such as marketing analysts, business analysts and other knowledge workers - to better understand the spatial context of the data within their Business Intelligence system.
Mapping and data does not have to be on the same servers as the BI applications, which greatly speeds up processing.
Spectrum Spatial for BI also allows you to:
Build on the power of the BI system to provide decision makers with a complete analysis platform
Increase user adoption by utilising the established corporate reporting portal
Deliver insights securely by utilising existing corporate authentication/access control
Rapidly incorporate spatial insights without having to be a GIS expert or write code
Not sure if Spectrum Spatial for Business Intelligence is the right solution for you?
Pitney Bowes has a complete range of spatial visualisation and analysis products, including Spectrum Spatial Analyst and MapInfo Pro. Contact us and explain your business need, and we'll find a solution to match your requirements.