World Premium Points of Interest
Information on the location of and details relating to a diverse pool of business, leisure and geographic features.
Mobile and Social Media
Use the World POIs as geo-reference for reverse geocoding (nearest neighbour), geotagging, search and discover and to support customer applications such a check-ins as well as directing location-based advertising.
Use the World Premium POIs to identify locations to provide wireless services for example, nationally/internationally within a chain of coffee shops or other outlet.
Geocode policy holders and then use the POI files and additional material in conjunction with nearest neighbour analysis as an aid in determining insurance rates or understanding the nature of risk in specific locations.
Use the POIs with corresponding location demographic and segmentation data to determine candidate site locations for expansion and where to direct marketing.
Use POIs to assess citizens’ access to services or identify new candidate sites to locate new facilities.
Sales and service organisations
Use the POIs search to locate and discover business contact details, set up territories or service areas based on in-house data and potential opportunities.
Comprehensive dataset utilises a hierarchical POI classification scheme while ensuring its global consistency and ease of use.
- Public utilities
- Eating and drinking
- Geographic features
The data holds detailed information on each POI identified by a unique reference number.
- Postal address
- Name alias
- Brand name
- POI classification
- Telephone number
- Fax number
- Web address and email
- Open 24hr indicator
- Longitude and latitude
- Includes most current data sources, conflated to produce the best available global coverage.
- Optimised and supported for Spectrum and Spectrum Spatial, ensuring the integrity of the data and its multi-charset content.
- Provides relevant and consistent associated attribute fields for each record (where available).
- Offers support for local languages where applicable (name and address attributes).