In a competitive market where customer choice is abundant, competing on product or interest rates is unlikely to be a long term viable strategy. Financial Services companies need to create a customer centric organisation that focuses on how they acquire new customers, retain those customers and maximise the value of customer relationships.

How to Optimise Customer Relationships

  • Acquisition and Retention
    Accurate data is key to identifying those customers that will be most profitable to you. Engaging the customer as an individual through multi-channel dialogues will ensure the customer feels valued and that their needs are understood. An outstanding customer experience will improve your customer retention rates.
  • Maximise Customer Lifetime Value
    By optimising each customer interaction through the delivery of accurate and relevant service and product offers, you can maximise the lifetime value of your customer relationships.
  • Customer Communications
    Being able to deliver the right message at the right time in the right way will set you aside from your competitors. Today's customer has access to more communication channels than ever before. Ensuring you know their preferred channel has never been more important. It can be the difference between a lost customer and another sale.
    Learn more
  • Data
    To ensure customer centricity, you need to have accurate data to provide meaningful customer insight. From this you can predict customer needs, identify cross sell opportunities, launch new services and offers to the right audience and deliver an exceptional customer service.
    Learn more

 

In a competitive market where customer choice is abundant, competing on product or interest rates is unlikely to be a long term viable strategy. Financial Services companies need to create a customer centric organisation that focuses on how they acquire new customers, retain those customers and maximise the value of customer relationships.

How to Optimise Customer Relationships

  • Acquisition and Retention
    Accurate data is key to identifying those customers that will be most profitable to you. Engaging the customer as an individual through multi-channel dialogues will ensure the customer feels valued and that their needs are understood. An outstanding customer experience will improve your customer retention rates.
  • Maximise Customer Lifetime Value
    By optimising each customer interaction through the delivery of accurate and relevant service and product offers, you can maximise the lifetime value of your customer relationships.
  • Customer Communications
    Being able to deliver the right message at the right time in the right way will set you aside from your competitors. Today's customer has access to more communication channels than ever before. Ensuring you know their preferred channel has never been more important. It can be the difference between a lost customer and another sale.
    Learn more
  • Data
    To ensure customer centricity, you need to have accurate data to provide meaningful customer insight. From this you can predict customer needs, identify cross sell opportunities, launch new services and offers to the right audience and deliver an exceptional customer service.
    Learn more
- See more at: http://www.pitneybowes.co.uk/software/Financial-Services/customer-relationship-optimisation.shtml#sthash.biHiU1nr.dpufIn a competitive market where customer choice is abundant, competing on product or interest rates is unlikely to be a long term viable strategy. Financial Services companies need to create a customer centric organisation that focuses on how they acquire new customers, retain those customers and maximise the value of customer relationships.

 

How to Optimise Customer Relationships

  • Acquisition and Retention
    Accurate data is key to identifying those customers that will be most profitable to you. Engaging the customer as an individual through multi-channel dialogues will ensure the customer feels valued and that their needs are understood. An outstanding customer experience will improve your customer retention rates.
  • Maximise Customer Lifetime Value
    By optimising each customer interaction through the delivery of accurate and relevant service and product offers, you can maximise the lifetime value of your customer relationships.
  • Customer Communications
    Being able to deliver the right message at the right time in the right way will set you aside from your competitors. Today's customer has access to more communication channels than ever before. Ensuring you know their preferred channel has never been more important. It can be the difference between a lost customer and another sale.
    Learn more
  • Data
    To ensure customer centricity, you need to have accurate data to provide meaningful customer insight. From this you can predict customer needs, identify cross sell opportunities, launch new services and offers to the right audience and deliver an exceptional customer service.
    Learn more
- See more at: http://www.pitneybowes.co.uk/software/Financial-Services/customer-relationship-optimisation.shtml#sthash.biHiU1nr.dpuf