In today's multi-channel world, citizens want to be able to choose the way in which they communicate with Government agencies and departments. This can be via traditional channels (letter or telephone) or via digital channels (SMS or email).
How to Deliver Cost Effective Citizen Communications:
- Multi-Channel Communications
How do you know which channel of communication your citizens prefer? They could prefer different channels for different services. Gathering your citizens' communication preferences will allow you to deliver the right message at the right time through the right channel.
- Digital Communications
With the increase in usage of smart technology, you can quickly deliver messages to the community regarding certain services (for example school closures due to bad weather), or incidents that may affect them (temporary traffic diversions). It works the other way too. Citizens can report issues around graffiti, fly-tipping or anti-social behaviour for example. These can be quickly and efficiently dealt with and the situation rectified via mobile working.
- Online Communications
Many citizens require access to government forms or location-specific information. Being able to download a form from the web, or within a few clicks being able to find the nearest council services and facilities, reduces the cost and time for both parties. Through online communications, services can be delivered more efficiently and effectively to the citizen whilst reducing government costs.