Manage and verify address data to reduce undeliverable mail and improve operational efficiencies.
Spectrum Enterprise OnDemand
Capitalise on a more accurate view of your customers, and integrate that intelligence into your business operations.
- Key Features
Customer Data Management Solutions
Capitalise on a more accurate view of your customers - and integrate that intelligence into your business operations - with customer data management solutions from Spectrum Enterprise.
Use OnDemand customer data management solutions to manage and verify address data to reduce undeliverable mail and improve operational efficiencies. Add location data and other insights to improve targeting, streamline operations and generate more effective customer communications. Reduce your investment in servers and software updates to save both time and money with customer data management solutions from OnDemand.
Customer data management solutions can create a powerful orchestration environment to manage customer data in real-time, from all customer touch points. Our customer data management solutions combine the power of our data quality software and the flexibility of a hosted environment; an ASP service that provides a single data flow solution for address validation, data enrichment and geographic intelligence.
With the help of customer data management solutions, your business can benefit from reliable, real-time response for call centers, CRM systems, customer databases, distributed applications and point-of-entry systems, including your website. Our customer data management solutions require no investment in servers, no ongoing maintenance and no software updates to install, so you can save time and money month after month.
Enhance your enterprise customer data quality
Update, link and consolidate valuable customer information into enterprise-wide business intelligence, from all customer touch points. The customer data management solutions enable users to:
- Enrich your customer relationship with the dimension of location intelligence
- Drive analytics and business intelligence with confidence in your customer data quality
- Focus cross-marketing and cross-selling efforts on your valued customer
- Enhance and improve existing procedures through customisable business processes
- Improve user adoption with an intuitive user interface
- Maximise the value of each customer exchange
- Deliver timely, relevant and personalised communications to your customer
Reap the benefits of rich, more accurate customer data
- Increase customer loyalty with more accurate, targeted communications
- Generate revenue with more effective cross-marketing and cross-selling
- Boost campaign effectiveness through consolidated customer profiling and householding
- Reduce marketing costs by eliminating redundant mailings
- Cut operational costs by streamlining business processes
- Increase efficiencies in data management with on-going data cleansing
- Comply with USPS® and other governmental regulations
Advanced featuresOur customer data management solutions provide a solid foundation for enterprise-wide business intelligence systems, with the flexibility and cost-savings of a hosted service.
Standard APIs for easy integrationWith our customer data management solutions, you can reduce technology-related investments and concentrate your resources on other critical business issues.
The customer data management solutions provide greater flexibility and easy integration with the most popular environments, including an Application Programming Interface (API) that supports C, C++, COM, Java, .and .NET.
Our customer data management solutions also publish the XML schema allowing customers to create their own XML and simply POST it to the service. WSDL /SOAP is also supported. Integration support includes test accounts, test servers (with a limited number of free transactions), up-to-date, and the technical support you need to get up and running quickly. Our solutions also support encryption via HTTPS.
Global address verification for 230 countriesOur customer data management solutions validate, correct and format addresses for 230 countries. Verification occurs in real-time at the point of customer contact, while the opportunity exists to capture correct data. The customer data management solutions also correct misspellings, add missing data elements and perform address standardisation–ensuring the on-time delivery of goods and services, fewer returns and improved customer satisfaction.
The customer data management solutions address verification service is available via the standard API. Our solutions accept an address as input and provide a standardised address as output, automatically routing data to the appropriate address cleansing engine.
Advanced telephone append functionalityOur customer data management solutions can help you maintain current and actionable business and customerr phone numbers with both phone append and reverse phone append functionality.
Phone append accepts a customer or business name and partial address information and returns a full name, complete address, telephone number, and a confidence score. If the match is ambiguous, the technology can return up to five candidate matches. Reverse Phone Append accepts a telephone number and returns the corresponding name and address.
Geographic enrichment to pinpoint locationOur customer data management solutions offer geographic intelligence based on the industry-leading GeoTAX™ and GeoStan™ solutions–pinpointing the exact location of a street address. This information can help direct customers to the nearest physical location, such as a retail outlet, and assign tax jurisdictions for the most precise calculation and collection of sales tax.
Simplified migrations link installed applicationsWith customer data management solutions it is easy to migrate from a hosted solution to a locally installed application. That way, you can integrate address validation, data enrichment and geographic intelligence quickly and easily today. And later, if you choose to install this functionality behind your local firewall, no new development would be required.
Create custom services that combine functionalityUsing our customer data management solutions you will have so many opportunities to improve service, enhance target marketing and strengthen your CRM initiatives.
Imagine you are managing a call center; the incoming call is routed to The Spectrum Technology Platform OnDemand through CTI, the phone number is then used to look up the name and address, identify household level demographics and display a few key fields on a CSR’s screen (all before they pick up the phone). We can create custom services that combine a broad range of functionality.
Highly scalable architectureTake advantage of a hosted solution with an infrastructure that's highly robust, scalable, secure and reliable, where there's no need for you to invest in hardware - offered by our customer data management solutions.
You also won't need to invest in ongoing maintenance or the month-to-month support required for software and data updates. You can deduct the cost of the service as an operational expense — with no need for major upfront capital expenditures. Simply focus on your core competency and trust our customer data management solutions to handle all your data quality needs.