Business Mailing & Shipping Services

IntelliJet 20® Printing System opens door to new growth opportunities for Barton & Cooney

The White Paper Factory™ solution provides greater capabilities and uptime, with improved precision and accuracy

Client profile

Letter shop provides broad range of mailing services locally, regionally and nationally

Services include specialty printing, direct mail, inserts, financial printing and forms

Processes 30 million mail pieces monthly

Business Goals

Shorter turnaround times

Greater capabilities to enable opportunities for growth

Lower operational costs


Greater capabilities, enabling new business opportunities

Reduced operating costs and increased throughput

Greater consistency, improved uptimes

Technology Used

Executive Summary

“With the IntelliJet 20 Printing System, we can meet the demands of our clients for quicker turnaround from receipt, print, to post.” Steve Angel,
Director of Production,
Barton & Cooney

A trusted name in the mailing and letter shop industries, Barton & Cooney is included on the prestigious Printing Impressions 400 list, which ranks leading US printing companies. Services include specialty printing, direct mail, inserts, financial printing and forms. The company processes 30 million mail pieces monthly from its Burlington, New Jersey facility.

Business Challenge

“Turn-around time is becoming shorter for a lot of the work we do,” says Doyle, “and we were struggling to meet these tight time frames.” The company had also been forced to turn down a promising RFP it did not feel it had the capabilities to handle, and Doyle wanted to be able to respond to new business opportunities.

Faced with increasing competition and commoditized pricing, the company was also looking for lower operational costs and the ability to provide clients a lower cost-per-piece for printing.


Barton & Cooney decided to migrate to the Pitney Bowes White Paper Factory™ solution, which includes the IntelliJet 20® Printing System. The system consolidates the workflow by using rolls of plain white paper rather than pre-printed forms, improving speed, accuracy and precision. In addition, Barton & Cooney can now process more types of applications on a single system.

“Pitney Bowes’ support and service also carried a lot of weight in our decision,” says Doyle. “The installation team was super. Anything we wanted, we got.” And the installation was completed in a fast-track six-week time-frame.

Results and Benefits

“Pitney Bowes helped us transform our operation into a White Paper Factory system to create higher value communications for our existing customers and win new business.” Pat Doyle,
President and Owner,
Barton & Cooney

Barton & Cooney has reduced operating costs and increased throughput by 50 percent and lowered employee full-time equivalents (FTEs) by two. The company has gained new functionality and capability, including more types of jobs on a wide range of substrates, as well as the ability to print hundreds of variable jobs.

The high-speed, high-quality accuracy of the IntelliJet 20 has enhanced uptime and performance, allowing the company to take on additional print volume immediately and increasing the company’s competitiveness. Says Steve Angel, Director of Production, ”We were able to produce 300,000 images daily on two toner printers and can now produce 450,000 images daily on a single IntelliJet 20.”

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