Direct mail and marketing selects Pitney Bowes to improve mail business efficiency

Installation of Rival™ Productivity Series Inserting System adds new machine intelligence and operational efficiencies for greater business performance

SYDNEY, Australia, March 23, 2015 – Pitney Bowes Inc., today announced Direct Mail and Marketing (DMM) has selected its mail finishing solution, the Rival™ Productivity Series Inserting System, which is expected to deliver cost savings greater than $120,000 a year, and process jobs five-times faster than DDM’s previous systems.

As a leading provider of marketing and communication solutions in Victoria, DMM attributes its success to keeping in touch with technology trends and recognising opportunities for its clients. However, an evaluation of its mail solutions business in 2014 found several operational inefficiencies, including the need for several mail inserters to manage its print workload as well as lost opportunities for more complex variable print jobs. 

To improve its mail solutions business and save on operational costs, DMM chose the Pitney Bowes Rival Series inserter. Capable of running 12,000 envelopes an hour, the Rival Series inserter replaced three of DMM’s previous machines, which reduced floor footprint whilst increasing production capacity. Installed in December 2014, the Rival Series inserter has already delivered vast improvements, including selective insertion for better customer targeting, optical mark recognition and barcode scanning for end-to-end job integrity, and 97 per cent ‘up time’ for greater reliability.    

“At DMM, we process more than one million pieces of mail during peak periods,” said Fred Humphrey, Managing Director, DMM. “With the Pitney Bowes Rival platform installed, we were able to increase capacity in time for the Christmas rush, as well as streamline our processes and operate with 97 per cent up time. Our first month of installation alone provided a $15,000 saving in operational costs.”

The Rival Series inserter has also added new machine intelligence to DMM’s mailing business, providing new opportunities for more complex jobs. With selective insertion functionality, DMM can now offset high postage costs for its clients, providing variable data printing for better customer targeting. Using this functionality, clients can tailor the materials for individual customers, ensuring greater content relevancy and engagement as well as print cost efficiency.

“Direct marketing offers excellent growth opportunities for our customers and we look forward to assisting the print industry enhance their ability to deliver targeted mail pieces”, Jean-Pierre Deruddere, Managing Director, Pitney Bowes Australia and New Zealand. “This latest installation at DMM is just one great example of the opportunities available to the print industry, and how variable print jobs can offer new revenue and profit avenues.”


About Pitney Bowes

Pitney Bowes is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce.  More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at



Priscilla Dunn

Regional Communications

Pitney Bowes Inc.

+61 (0) 466 745 011