Sydney, Australia - 25th July 2013
Pitney Bowes has launched another significant data update to its flagship demographic software, this time providing detailed population, age and income projections for 2013, 2018 and 2023. These projections are available at a micro-level for the SA1 geography, allowing organisations to make critical business and planning decisions with confidence.
AnySite Australia is a powerful business intelligence application that brings together a full complement of data from the latest ABS Census of Population and Housing within an easy-to-use mapping interface.
Unlike traditional software that reports on demographic data alone, AnySite provides the ability to easily link your own data to the system for easy reporting and data visualisation purposes.
Ashley Rowe, National Property Manager for Goodlife Health Clubs says “The switch to using AnySite Australia for our site selection has surpassed our expectations. We’d been used to relying on instinct and gut feel for choosing new locations, whereas now we have a solid evidence base to make these decisions with a sense of confidence. The best part is how easy it is to bring in our own member data to enrich the underlying demographics and forecasts.”