Global CAMEO Classifications

Consumer segmentation system

The world’s leading geodemographic segmentation system, CAMEO provides a unique series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighbourhoods across the world. 


Improve customer acquisition rates and reduce costs.

Inform communication strategies, building strong and profitable customer relationships.

Build a clearer picture of customers, both online and offline.

Understand the makeup of retail catchments and identify new store locations.

Identify cross-sell opportunities and increase retention.

Benchmark performance.


Unique insight

CAMEO helps organisations uncover a more thorough and detailed understanding of customers.


CAMEO segmentation tools divide consumers into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. It helps you to target these groups effectively, so you can improve how marketing resources are allocated.

CAMEO International

As organisations enter the global marketplace with a product offering, many need to integrate their marketing campaigns across multiple markets. The CAMEO International classification is transferable between countries, helping you enter overseas markets by locating and targeting ‘look-a-like’ consumers.