Tryg Case Study
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In a competitive market where customer choice is abundant, competing on price is unlikely to be a long term viable strategy. Insurance companies need to create a customer centric organisation that focuses on how they acquire new customers, retain profitable customers and maximise the value of customer relationships.
How to Achieve Customer Centricity:
- Maximise Customer Relationships
By optimising each customer interaction through the delivery of accurate and relevant service and product offers using multi-channel communications you can improve your acquisition and retention rates.
- Customer Communications
Being able to deliver the right message at the right time in the right way will set you aside from your competitors. Today's customer has access to more communication channels than ever before so ensuring you know their preferred channel has never been more important. It can be the difference between a lost customer and another sale.
- Data Management
To achieve customer centricity you need customer data. Many organisations have disparate data and are unable to achieve a single view of the customer. By consolidating deduping and enriching the data you can provide real business value.
- Customer Insight
From data you have the ability to derive insight. From this you can predict customer needs identify cross sell opportunities launch new services and offers to the right audience and deliver an exceptional customer service.