Customer Information Data Management Systems | Pitney Bowes
By Tim Barber, VP Software Solutions, EMEA, Pitney Bowes
The digital economy has presented us with extraordinary change. From ecommerce transactions and online banking to car tax renewal and school place applications, our shift to digital has had a major impact on our daily lives. These connections and transactions are reliant on one critical element: trust. Trust is a crucial part of an organisation’s relationship with its audiences. We don’t expect to have to prove our identity whenever we order a product or complete an online form - the organisation trusts that we are who we say we are.