Customer Information Data Management Systems | Pitney Bowes

Is it “Sam,” “Sammy,” or “Samantha”?

Or is it “Smmy”? When even a simple typo blocks good tracking, it’s time to consider GUIDs. Banks have no shortage of customer data. It’s collected via applications, face-to-face meetings, websites, mobile applications, and phone calls. Information is written down, keyed in, and populated into a host of platforms. Yet, much of this data is simply not accurate.

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