Customer Information Data Management Systems | Pitney Bowes
Pokémon Go has reinvented the power of data
By Tim Barber, VP Software Solutions, EMEA, Pitney Bowes
Pokémon Go is an augmented reality phenomenon. Statistics generated by the Nintendo-produced game are jaw-dropping: the app is seeing more engagement than Facebook. In its first week of launch, Nintendo’s share price increased by 86 per cent, with almost $15 billion (£9.5bn) added to the company’s market value. And every day, it’s said to generate more than $1.6 million (£1.1m) in revenue.
This is the real phenomenon: in one launch, Nintendo has rewritten its future, and that of its competitors. It’s transformed itself from a potentially finite business writing games and selling hardware – generally one-off transactions – to a business with an unprecedented breadth and depth of data, which has unimaginable value. Pokémon Go is repurposing data to refresh revenue streams. It’s reinventing gaming. It’s rebranding Nintendo. And it’s refuelling the power of data.