Monetising data

Customer Information Data Management Systems | Pitney Bowes

Spinning data into gold

by Andy Berry, Vice President EMEA at Pitney Bowes Software

Businesses collate, store, standardise and protect data. They build on the data they have to hand, and transform it into meaningful, actionable information. But innovative businesses aren’t just leaving it there: they are using data as a springboard to transform and grow their organisations by creating new revenue streams. Some are doing this in such a successful way that an entire economy has built up, based on their business models.

 

Find out how to generate revenue from your data, in this article published in ITProPortal.

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