Use customer analytics to improve retention and business results.
Combine real-time predictive customer analytics with multi-channel customer communication platforms to orchestrate all communications in the customer journey. Enhance customer acquisition and increase speed of customer onboarding.
Customer Analytics Portfolio
Spectrum Visual Insights™
Deliver relevant insights that drive better decisions at every level.
Spectrum Visual Insights makes self-service analytics and reporting simple. It combines our industry-leading data management and integration capabilities with Yellowfin’s intuitive dashboard, storyboard and collaboration tools.
Gain insight into your customers.
Find areas of opportunity.
Utilizing 3D data visualization and rapid modeling automation, Spectrum Miner uncovers important data relationships, helping you to predict future and profit-impacting behaviors, as well as gain fast actionable insight into your customers.
Knowing what your customers want is integral to the success and profitability of your business. This powerful predictive analytics solution, helps create a clear picture of your client and identify areas with opportunity.
Spectrum Data Science
Uncover business-critical anomalies in your data.
Apply machine learning to uncover what’s important within structured and unstructured data, even across millions of data points. Identify risks, discover opportunities, predict and prescribe best-next steps for your organisation.
Predictive Analytics Services
Enjoy advanced modelling and strategic consultation with our Predictive Analytics Services.
Pitney Bowes Analytics acts as a trusted advisor to the world’s leading brands providing consultation and "ground truth" market knowledge to meet their location intelligence needs.
Predict "the persuadables" that will be influenced by your marketing action
Spectrum Uplift empowers an organisation to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.