Use customer analytics to improve retention and business results.
Combine real-time predictive customer analytics with multi-channel customer communication platforms to orchestrate all communications in the customer journey. Enhance customer acquisition and increase speed of customer onboarding.
Customer Analytics Portfolio
Spectrum Visual Insights™
Deliver relevant insights that drive better decisions at every level.
Spectrum Visual Insights makes self-service analytics and reporting simple. It combines our industry-leading data management and integration capabilities with Yellowfin’s intuitive dashboard, storyboard and collaboration tools.
Predict "the persuadables" that will be influenced by your marketing action
Spectrum Uplift empowers an organisation to go beyond traditional analytic segmentation and focus its marketing upon only those customers that will react positively to a message – while weeding out those that will buy anyway, will never buy, or could react negatively.
Spectrum Data Science
Uncover business-critical anomalies in your data.
Apply machine learning to uncover what’s important within structured and unstructured data, even across millions of data points. Identify risks, discover opportunities, predict and prescribe best-next steps for your organisation.
Predictive Analytics Services
Enjoy Advanced modelling and strategic consultation with our Predictive Analytics Services.
Pitney Bowes Analytics acts as a trusted advisor to the world’s leading brands providing consultation and "ground truth" market knowledge to meet their location intelligence needs.