Social Place Boundaries
Location database using predefined geofences around event, shopping and college locations.
Increase engagement from Geoadvertising and mobile messaging
Push notifications for discounts, coupons and promotions reach their targets more easily with predefined geofences. Use of geofencing in Mobile marketing leads to click through rates 10x higher than standard email messaging.
Clean data for marketing analysis
To track consumer behaviour within destinations like shopping centers, stadia and airports, marketers require clean data from consumers who are indisputably within that location and not simply near it. Social Places uses predefined geofences that delineate the destination alone, as it offers more accurate, undiluted data for marketing analytics.
Thorough understanding for real estate valuation and appraisal
Real estate valuation that incorporates data from Social Places is thorough and detailed, identifying the properties' character more carefully. Homes near shopping centres and universities/colleges might be worth more; homes near stadia might be worth less.
Accuracy and Success
Social Places offers virtual boundaries — or predefined geofences — that surround event locations, shopping centres and college campuses. Geofences cover anything that’s associated with that destination, including parking lots, feeder roads and other areas. Perhaps even more important, geofences do not include areas that lie outside of the official bounds of that destination, such as a petrol station across the street. This makes our predefined geofences much more precise than point and radius boundaries. Predefined geofences offers far greater success in reaching target audiences.
Destinations and Venue Boundaries
Predefined geofences boundaries are more precise. Therefore, they’re more valuable than a point with a radius. They include the entire facility as well as any associated parking areas.
Feature-specific attribute tables are included in these boundaries
Licensing available for periods of one to three years
College Campus Boundaries
In addition to the boundary outlining primary campus areas, College Campus Boundaries include the complete address, telephone number and student enrolment information for each school.