Five Second Rule
Download a new study from Pitney Bowes
Within five seconds, someone will have blinked. 500 lightning strikes will have hit the ground. And a customer will have received, glanced at and dismissed a marketing campaign which may have cost you thousands of pounds and taken months to execute.
A new study from Pitney Bowes reveals that marketing departments now have just five seconds to create impact with their communications before consumers switch off, delete or bin what they have received.
In this White Paper, we share Pitney Bowes’ findings on the new Five Second Rule, to help provide strategic intelligence for businesses seeking to transform their customer communications.