Pitney Bowes Expands Data and Software Solutions Through Location-Based Insights
New solutions accurately enrich customer data and unlock precise spatial insights
STAMFORD, Conn., September 26, 2017 - Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products, solutions and data to power commerce, today announced an extension to its data and software solutions portfolio that will bring the benefits of understanding customers’ locations to global businesses.
The extension to the product portfolio includes updates to the Pitney Bowes flagship Spectrum solutions, which incorporate address, location and customer data information to create a single view of a customer; and unique customised data sets that organisations can deploy to supplement existing investments in business intelligence (BI) infrastructure.
“In today’s market, customer experience is dependent on having a complete, single view of the customer. That simply isn't possible if location isn't factored into the equation,” says Andy Berry, VP EMEA, Pitney Bowes Software. “Today, Pitney Bowes is building on our world-class Spectrum technology and our leadership position within location intelligence to deliver a powerful set of capabilities for turning consumer, business and infrastructure data into rich insights that public and private organisations can use to provide better experiences for people they serve."
“Pitney Bowes is a great fit for companies looking to anchor, manipulate, and analyse their massive data sets in a geographic context,” says Gwenn Bezard, Co-founder and Research director, Aite Group. “From geocoding to a wealth of data attributes to master data management, Pitney Bowes has a very rich offering, backed by a firm deeply committed to delivering accuracy and precision.”
Adding Location to Big Data
Data generated through consumer mobile devices, sensors, social media and transactions is growing exponentially. Gartner forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020[i]. That’s why business and government organizations around the world need powerful location tools to include within their Big Data framework to perform location analytics that reveals actionable business and operational insights.
To meet these needs Pitney Bowes is announcing a new Big Data module to its Spectrum solution, which delivers the ability to validate and cleanse customer and location-based data natively within Apache Hadoop and Spark, before applying analytics. Clients benefit from the combination of market-leading address validation, GeoEnrichment and analysis to derive more meaningful insights from structured and unstructured data. For example, organizations can use these location-based insights to gain a 360-degree view of property to streamline the mortgage process, and property and casualty underwriting; offer coverage mapping for real-time mobile networks; and understand customers, merchants and ATM locations.
To help deliver the new Spectrum solutions to market, Pitney Bowes has partnered with several of the largest Big Data software providers, including Cloudera and Hortonworks, and certified its data quality and advanced geospatial capabilities on both Cloudera Enterprise and Hortonworks Data Platform. Furthermore, it has joined the Hortonworks Partnerworks in the Modern Data Solutions (MDS) partner program. Through these partnerships, clients that have invested in Big Data frameworks can easily add Pitney Bowes data quality and location capabilities to their data lakes and business processes.
Enriching Data with Location Intelligence
Many enterprise organizations invest heavily in database or BI infrastructure and know those capabilities provide a better return with the addition of location-based data. But many companies do not have the time or wherewithal to accumulate and enrich the address information to take these deployments to the next level.
To alleviate that challenge, Pitney Bowes is announcing a new Addressing and GeoEnrichment Data Portfolio that will include industry-specific data sets organizations can quickly and affordably deploy to better understand their customers through Pitney Bowes-delivered flat files, or within Big Data environments such as Apache Hadoop and Spark. The portfolio will initially include 24 pre-built data sets for the insurance and real estate markets. More data sets are expected to be released over time.
These GeoEnrichment data sets are associated with a U.S. address through a simple and fast look-up process using a proprietary and persistent ID, called the pbKey. Detailed location attributes, such as property information, area demographics, proximity to hazards, availability of services and more, now enable clients to quickly build a more complete “golden record” of their customers in context of their location.
To learn more about these solutions, visit us online at: http://www.pitneybowes.com/us/data.html?tab2
Intergeo 26-28 September, Berlin, Germany
Find out how Pitney Bowes can help your business embrace innovative solutions from the geospatial world to accelerate growth by visiting us at INTERGEO, Berlin, Germany. Visit us in Hall 3.1 at stand B3.060.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions, services and data from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce. For additional information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com/uk.
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