Optimize interactions across the lifecycle
Engaging customers has become a top strategic initiative for insurers. In fact, based on SMA research, customer experience and engagement is the number one strategic initiative for 2015, with 85% of North American insurers investing. That trend is likely to continue into 2016.
This SMA Perspective is a summary of SMA’s ongoing research on customer experience and engagement in insurance.
The end result is a powerful and effective customer engagement vehicle with a very strong value proposition.
Download this report for information on optimizing your interactions across the customer lifecycle for better customer engagement, including:
- The customer engagement imperative
- Business capabilities for engagement
- Technology capabilities for engagement
- Pitney Bowes customer engagement solutions