Today’s marketers may be digital-savvy but contextual marketing adds an entirely new dimension to customer engagement - one of many insights shared on this month’s Tweetchat. The event drew an audience that included influencers and business professionals from around the world and spurred a discussion that once again had the Twitterverse trending in parts of the US and Europe. The blend of international opinions helped shed light on the opportunities data-gathering technologies, such as location intelligence, provide and the challenges that come with reaching customers who reside in different times zones, live in different cultures.
In the second of our series of #PowerofPrecisionChat’s on Twitter this year, we invited Meaghan Sullivan, SAP’s Vice President of Global Channel Development to join Pitney Bowes Vice President of Marketing and Communications, Europe, Andrew Ford, to delve into the business of reaching customers in a connected world that is without geographic borders.
Speaking from the perspective of evolving global technology companies, they each shared insights on innovations that have changed the face and path of customer engagement and enabled global commerce, for businesses both small and large.