How cloud technology accelerates shipping and mailing innovation

Cloud shipping and mailing solutions bring the benefits of their on-premises, enterprise-grade counterparts within reach to small and medium-sized business.

Tue Sep 12 12:54:00 EDT 2017

Cloud technology has had a major impact on small and medium-sized businesses (SMBs) around the world. The rise of cloud-based Software-as-a-Service (SaaS) applications has given more SMBs easy and affordable access to capabilities that were once restricted to the enterprise, in areas like sales or marketing automation, data analytics and business intelligence, and workforce or IT productivity. 

The mail operations business has been impacted as well. Cloud-based shipping and mailing solutions bring the benefits of their on-premises, enterprise-grade counterparts within reach to SMBs. That’s because cloud solutions can often be priced more flexibly than on-premises applications, can be quickly deployed and are easy to improve with simple technology integrations.

Those integrations are particularly helpful in allowing SMBs to grow their businesses by reducing the complexity and cost of shipping and mailing. That’s why Pitney Bowes is excited to visit the Google New York office on 76 Ninth Avenue on Tuesday, September 12, where we will launch the new Pitney Bowes Small Business Partner Program.

It’s a partnership with tech companies like Google, Yext and Acquisio that brings innovative cloud marketing and productivity solutions to customers in an integrated approach that applies to other important SMBs needs: namely, shipping and mailing.

Small Business Partner Program

Our new Pitney Bowes Small Business Partner Program offers an ecosystem of innovative digital marketing and productivity applications available through the Pitney Bowes Commerce Cloud.

Pitney Bowes Commerce Cloud gives our clients access to solutions that help them identify customers, locate opportunities, enable communications, facilitate shipping from across the globe, and manage payments. Small Business Partner Program provides users with access to several marketing and productivity apps that include:

Google G-Suite – the SaaS-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device.

Yext – a digital marketing solution that helps businesses convert more customers by becoming instantly visible with detailed content in the most social search sites.

Acquisio – a high-powered performance media solution that enables digital marketers to optimize their search campaigns and report on all pay-per-click (PPC) initiatives.

Integrating with shipping and mailing

The cloud makes it easy for customers to make use of those capabilities alongside shipping and mailing applications available through the Pitney Bowes SendPro C-Series.

An online sending solution that includes an embedded Google Android-based tablet, the SendPro C-series includes several integrations to make shipping and mailing more efficient and effective for SMBs:

  • USPS tracking, ZIP code lookup, shipping price calculation, next-day pickup scheduling and other popular features available in-app.
  • Universal carrier tracking with Google Maps, so customers can see the progress of a delivery whether they’re using USPS, FedEx, UPS or any other major carrier.
  • A mailing and shipping advisory tool that lets you quickly review popular carrier services and terms, so you can make more informed decisions.

The net result is that SMBs have, in one place, the marketing, productivity and shipping and mailing tools they need to better reach clients, effectively manage operations and ultimately grow their business. That’s what’s possible through the power of the cloud!

Pitney Bowes will launch the Small Business Partner Program, which includes Google G Suite, Acquisio and Yext, at a Google event on Tuesday, September 12 from 8:30 a.m. to 12 p.m. ET at Google New York, 76 Ninth Ave. Learn more about the Pitney Bowes Commerce Cloud and SendPro C-Series.