Fiber and 5G networks spell opportunity for more than just telecommunications providers

New telecommunication datasets from Pitney Bowes pinpoint business opportunities across multiple industries.

Thu Jan 31 13:16:00 EST 2019
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The foundations for fifth generation (5G) mobile data networks are under construction, and services will be available in limited markets this year, while widespread availability is forecasted for 2020. In much the same way that fiber networks transformed the internet experience for broadband users, mobile users are anticipating faster service, lower latency, and increased reliability once 5G rolls out.

Mobile users aren’t the only ones positioned to benefit from the infrastructure investments needed to support 5G. The availability of high speed wireless can influence decisions about real estate development as well as where to locate new corporate headquarters or retail locations, for example.

To capture these ongoing industry changes, Pitney Bowes recently expanded its telecom data portfolio with the release of four new products that focus on the modern infrastructure supporting the 5G rollout. These datasets offer telecommunications companies a wealth of insight as they make costly new investments in physical infrastructure. Beyond that, areas such as real estate, government, and business planning will find applications to aid in their decision making.

Carrier Fiber Routes

This dataset maps fiber network coverage owned by more than 700 carriers across 7,000 US cities. Telecommunications companies can use this data to understand the existing fiber infrastructure, ranging from metro street-level service to backhaul transport networks, and pinpoint the proximity to fiber infrastructure required for network expansion. Service providers can also leverage fiber networks to conduct competitive analyses, identify carrier vulnerabilities, and to help determine market penetration strategies.

Outside of the telecommunications industry, economic developers can use fiber route data to encourage business leaders and commercial developers to invest in a community by demonstrating the density of the fiber network (or lack thereof). Urban planners working on new development or revitalization projects can also factor existing network infrastructure into site selection, design, and marketing initiatives.

Fiber Lit Buildings

Encompassing more than 2 million locations across the US, including data centers and central offices, this dataset describes which carriers have a fiber presence or optical switches connected to a fiber loop within a particular building. Telecommunication companies can create actionable sales leads targeting specific competitor locations or match buildings to IP addresses for target marketing and segmentation analysis.

Real estate companies can use lit building data to identify service options and enhance property appraisals, while organizations planning a move or adding new locations can determine whether existing infrastructure is sufficient or if new buildout is required.

Cell Towers

Understanding the existing cellular network infrastructure is critical to planning 5G investments. The Cell Towers dataset enables users to find wireless facilities — towers, rooftops, water tanks, raw land, billboards, trees and the like — to deploy cellular, PCS, WIMAX, LMDS, MMDS and/or other wireless coverage. This dataset features more than 420,000 facilities and includes site ID, name, description, location, ground elevation, FAA study number, cell tower type, and more to bring necessary context to each cell tower location.

Telecommunications operators can use cell tower data to conduct competitive analyses and can use in combination with the Fiber Routes dataset to locate fiber in and around wireless facilities. Moreover, power and utility companies can use cell tower data to determine site preparation, coordinate system integrations, and effectively monitor their assets.

Broadband Wireless

Broadband Wireless boundaries provide attributes and coverage areas for facility-based wireless providers and documents the range of spectrum used to deliver services. Service providers are able to conduct in-depth competitive analyses and compare coverage and speed plans across the industry. Organizations can further augment these boundaries with demographic data to identify potential versus existing service areas and calculate the total number of homes served.

There’s no doubt that 5G will be a game changer for telecommunications and an array of other industries alike, and new business opportunities will inevitably emerge as a result. At Pitney Bowes, our data experts understand the importance of accurately capturing real world information in an easy-to-use, digital format. This is especially true for telecommunications infrastructure that is hard to find and constantly evolving. Reach out to a Pitney Bowes data expert for details on our solutions designed to address your industry requirements: https://www.pitneybowes.com/us/data.html

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