On May 9-10, I’ll be attending Forrester Research’s Digital Transformation Forum. Pitney Bowes, a sponsor at this event, is excited to be there to share our experience working with several leading brands on their digital transformation initiatives. It’s shaping up to be a great event, and I’d love to see you there. Here are five reasons why you should join me and our team at this year’s show.
Be Part of a Major Digital Transformation Event
As Forrester’s only digital transformation event in North America this year, the 2017 Digital Transformation Forum is incredibly important for practitioners and business leaders alike. With over 70 sessions featuring industry experts and Forrester analysts, and at least 900 expected attendees (50 percent higher than last year), this forum is poised to be one of Forrester’s most popular and well-attended global events of the year. You’ll learn how digital transformation can help reinvigorate your business or even fundamentally change your business model by improving customer experiences, increasing efficiency and agility and uncovering new business opportunities for growth.
Learn about the Latest Innovations
During the innovation program of the event, I will lead an “Insights to Experience” session (Wednesday, May 10, from 1:50 - 2:10 pm CDT), where I will be speaking about how you can use data-driven insights to drive digital engagement in a dynamic context. When a customer’s context is constantly changing, how do you make sure that your message is always relevant and engaging at any given time? Let us start the conversation before my talk at booth #5, where you can learn about how our clients are working with us to fuel their digital transformation efforts.
Talk to Pitney Bowes Experts
A number of Pitney Bowes SMEs will be on hand throughout the event with new ideas and insights to share, such as using interactive personalized video and establishing a single customer view. Keep an eye out, for instance, for Christopher Hall, who has deep technical and business expertise in the customer engagement domain; Gary Briars, who has worked with hundreds of clients in addressing their business and digital transformation needs; and Jesse Hoobler, who has worked with hundreds of clients on designing their solution strategy.
Meet our Partners
A few of our partners will also be joining us at the show as well. PointSource, for example, is working with several clients on the implementation and rollout of real-world digital transformation projects using multiple software stacks. In fact, their CTO and Chief Digital Officer Stephanie Trunzo will be on hand along with Mark Wright, SVP of Customer Products at LabCorp, the leader in medical diagnostics industry, to talk about how improving the customer journey can increase efficiency and profitability.
Connect With Your Peers
Perhaps most importantly, you’ll be surrounded by peers who are dealing with the same digital transformation challenges you are. I would love to introduce you to some of our other clients who will be at the forum, such as CVS, Discover Financial and Blue Cross Blue Shield of Tennessee, so you can talk to people who have been there before, or are currently in the same boat.