Given the rapid advances of location data and technology, soon no customer need will go unsatisfied, shared Clarence Hempfield, Pitney Bowes vice president of product marketing, location intelligence.
Hempfield was joined by global tech expert Tamara McCleary, CEO of Thulium.co, to discuss Harnessing the Value of Location Intelligence during our most recent #PowerofPrecision global tweet chat. The panel, hosted by noted business advisor Brian Moran, provided perspective on just how prevalent the use of location information is helping to determine business decisions.
Hempfield and McCleary agreed location data is used across the organization today in wide and varied ways, often adding critical information to improve decision making. “Seeing data geographically allows you to target products and services customers are interested in,” shared McCleary. It allows business to reduce risk, enable a business to find a competitive advantage, and even improve billing accuracy. By the end of the hour, it was evident that location intelligence is already deeply woven into the fabric of both business and personal decisions. The discussion drew participation from more than 500 professionals in more than 30 countries, generating more than 2,000 posts.
“In the near future, all companies will leverage Location Intelligence to deliver optimal customer experiences, every time,” Hempfield tweeted. Looking ahead, McCleary added, “The addition of IoT and AI will provide even more data and analytics to match customer expectations and wants.”
Here’s a full summary of the chat. Read more about the impact of location intelligence in business today and visit #PowerofPrecision for information on our upcoming chats. Join us Tuesday, April 25, 8pm ET, when #PowerofPrecision is live from Pitney Bowes Retail (R)Evolution in Orlando, Florida.