Recent Forrester research recognizes location intelligence (LI) within “the broader practice of digital intelligence.” The research also notes that “digital intelligence requires the synchronization of a myriad of technologies.”1 By this association, Forrester implies location intelligence is similar.
This is consistent with how Pitney Bowes has approached LI for years. Indeed, we see it as more of a general purpose technology for assimilating various data stores, including location information. In fact, we believe that is one of our differentiators and a reason why we’ve been included in key analyst reports, such as Forrester’s Now Tech: Location Intelligence Technologies, Q3 2019, as well as its Forrester Wave: Location Intelligence Platforms, Q4 2018.
As such, a key focus of Pitney Bowes is the ability to handle enterprise-grade solutions for the largest organizations including insurance companies, financial services, retail and wireless telecommunications. Pitney Bowes’ ability to provide solutions for fraud detection, risk analysis, retail modeling as well as determining the most effective locations for 5G deployment speaks to the extent of capabilities of its software and data.
Included as a “Large Vendor” in Forrester’s LI Now Tech, it is important to us to differentiate Pitney Bowes as both a software and data provider, which is something that we believe others in these pieces of research cannot claim.
From desktop mapping and GIS to geospatial big data solutions as well as an extensive data portfolio of geo-enriched, authoritative products, Pitney Bowes can serve public- and private-sector organizations that need the breadth and depth of solutions of geospatial technology.
In its LI Now Tech report, Forrester included five functional segments for location intelligence vendors. We’ve included those five segments below, as well as our take on how we address these five segments:
1. Location execution technologies
a. Pitney Bowes’ view: Pitney Bowes provides an extensive solution set from its APIs that expose both our data and software assets such as geocoding and demographic data, to our Spectrum for Big Data SDK that enables geoprocessing capabilities to organizations that are standing up computing clusters for high volume data throughput, as well as our complete solution for intelligent infrastructure management that enable “smarter” cities the tools it needs for digital transformation.
2. Location intelligence data product providers
a. Pitney Bowes’ view: Pitney Bowes’ 30+ years of investment in its data portfolio now includes its Software and Data Marketplace, an online portal to view products, download sample data or purchase data where there is an immediate need to jumpstart projects and obtain data from the most authoritative sources.
3. GIS/spatial analytics specialists
a. Pitney Bowes’ view: Pitney Bowes, as one of the companies that first introduced desktop GIS technology over 35 years ago, has as its flagship product, MapInfo Pro, a 64-bit solution for the most demanding mapping projects. MapInfo Pro can query, visualize and manage both vector and raster datatypes in one comprehensive platform.
4. Enterprise location data management
a. Pitney Bowes’ view: Organizations will find that one of the most challenging aspects of any project is data management, especially in today’s mobile environment where increasing volumes of location-based area being created. Pitney Bowes excels at data management and integration with Spectrum, a service-oriented architecture solution that provides a foundation for true data governance of geospatial data.
5. Location intelligence platforms
a. Pitney Bowes’ view: Pitney Bowes Spectrum Spatial solution provides the entire suite of functionality to process the most demanding location intelligence projects. From spatial modeling to location analytics and visualization, Pitney Bowes has solution workflows that include geocoding, spatial querying, to map design and layout.
So, as more organizations need to employ location intelligence and see it as a competitive advantage, and as governments find the efficiencies realized from utilizing geoprocessing, Pitney Bowes stands as a global leader to deliver comprehensive solutions to the market.
1The Forrester Wave: Location Intelligence Platforms, Q4 2018