Global business opportunities cannot be ignored. Today, success means finding ways to be globally relevant, says Greta Wilson, vice president, brand strategy, Pitney Bowes. To do so brands must be mindful of local customer preferences laws and regulations in various markets to ensure success. Not an easy task for a business of any size. A recent survey found that just one quarter of retailers say they have the capabilities to support a global strategy.
Wilson was one of four panelists, all global thought leaders at Pitney Bowes, who brought their expertise to a discussion on Twitter for arguably one of the most comprehensive looks into a very pressing topic in business today. Kicking off year two of #PowerofPrecision Chat, an engaged global audience of more than 350 participants from 30+ countries came together sent the chat series trending again.
Along with Wilson, the panel included James Fairweather, senior vice president, technology and innovation; Bruce Gresham, vice president, product strategy; Gregg Zegras, senior vice president, global Ecommerce, and returning host, Brian Moran. The discussion broke down key challenges, opportunities and requirements to building a successful global business. “ To operate globally, firms increasingly need to look at partnerships and collaboration to deliver best value for its clients,” shared Fairweather. That said, fear of the unknown holds many businesses back from expanding to global markets and there’s a lot of confusion about how to get started. While hesitation is understandable, it needs to be addressed and requires partnerships. Gresham added, to operate globally, firms need to look at partnering and collaborating to deliver the best value for their clients or customers.
Technology is driving the ability to conduct global commerce today. ”Advances in technology continue to connect the world in new ways” tweeted Zegras. “Evolving technology is making it possible for brands to sell, compete and expand their footprint, more rapidly than ever. That said, the impact of people - existing and future customers as well as employees – was considered equally as critical to success in doing business globally.
The chat drew rich commentary by professionals from Manhattan to Mumbai, all of which can be found in the summary of the chat below. Follow @PitneyBowes for details on the next #PowerofPrecision chat coming Thursday, February 25.